Unusual One Piece Basin is Guaranteed Traffic Stopper for Retailers

Stunning one-piece basin extends Curve range

Available and in stock now this stunning single piece basin from Britton Bathrooms is a brand new addition to the Curve range of bathroom ware.

This modern vitreous china freestanding basin and pedestal combination joins one of the most comprehensive ranges of sanitary ware.

At 86cm tall and 58cm wide, this innovative streamlined basin joins a line-up of freestanding, wall-hung, semi-pedestal and semi-recessed basin options th

Curve freestanding basin and pedestal www brittonbathrooms com at are all complemented by an equally all-encompassing range of WCs, accessories and bidets.

Caption:  New one-piece Curve basin and pedestal £699 inc. VAT. shown alongside a Back-to-wall Curve WC with NanoGlaze and Carbamide soft close angled seat £208 inc. VAT and back to wall bidet £149 inc. VAT.

Darren Allison explained “This basin is absolutely stunning.  It adds real showroom-pull for our retailers and is a delightfully stylish, easy-clean, contemporary addition to any bathroom design.”

Britton Bathroom ranges of high quality sanitary ware are available from specialist bathroom showrooms nationally.


Tel. 0845 539 0055

For additional media information please contact:

Deborah Risbridger e. deborah@drapublicrelations.co.uk  t.01425461600 m.07767 784295


Crosswater the Hotel Bathroom Experts exhibit at Independent Hotel Show


October 30th-31st Olympia West, London. Stand IH130 Crosswater are presenting a suite of bathroom ranges and innovations as part of the first hotel bathroom room set at this year’s Independent Hotel Show.

In partnerships with well-known brands like; Brinton Carpets, Electric Mirror, Purus, Sekers Fabrics, Forest Contracts Ltd, Crosswater will be showing Bauhaus bathroom furniture from its recently launched Glide II range as well Crosswater’s tablet-controlled digital water delivery system, Crosswater Digital.  Core to the room set will be the brand new KH Zero 1 range of brassware designed by the latest Dragon, Kelly Hoppen MBE.

David Balmer, Crosswater’s Hospitality Senior Projects Manager explains. “This is only the second year for this specialist exhibition.  Last year it was incredibly well supported by owners of boutique and bijou hotels from the UK and mainland Europe who recognised the chance to talk to suppliers who really understand their businesses.”

This is the first time Crosswater has taken part in a complete-room set display working alongside brands that share the company’s understanding of the independent hotel sector.

“Touching and feeling the products and innovations we offer generates a huge amount of interest” says David.  “Independent hotel owners and operators understand the importance of stylish, high functioning bathroom provision that looks amazing, that supports their own hotel’s unique customer experience but that is also simple and quick to clean to minimise down time.”

Caption:  KH Zero 1 floor standing bath filler from Crosswater.

0845 873 8840


A unique range of designer
brassware solutions.www.crosswater.co.uk
A comprehensive range of
shower enclosures and modular
wetroom solutions.www.simpsons-enclosures.co.uk
A stylish collection of basins,
sanitaryware and a versatile
range of bathroom furniture.www.bauhaus-bathrooms.co.uk
Background Note to JournalistCrosswater Holdings has been welcomed by the specialist bathroom retailer since it was established in 1998.  Excelling with a vast, exciting and innovative product range has led it to become one of the most pioneering companies in the UK with three distinctive and prevailing consumer brands: Crosswater, Simpsons and Bauhaus.

Crosswater, Simpsons and Bauhaus’ dynamic and unwavering commitment to providing creative and stylish bathroom solutions has secured its leading position within the bathroom industry since 1998, with a comprehensive portfolio ranging from simple elegance to the truly inspirational and distinctive.



The sports science used to monitor football player performance is being employed to deliver revolutionary shopper research.

Shopper Retail Insight (SRI) is using the same sophisticated analytics used for assessing player performance in Premiership, Championship and Major League football clubs to deliver factual understanding of shopper behavior.  This innovative research tool offers retailers and brand owners an unmatched level of insight in rapid time.

VentureAxis, the sisterImage company to SRI, is the leading provider of this type of analytical technology to football all over the World.  Drawing on the same technological principles SRI has advanced the expertise so that, for the first time, it is possible to understand factually exactly how customers behave en-mass in an array of leading retail and/or brand environments.

Charles Offer, Director of Shopper Retail Insight explains, “This technology is tried, trusted and proven.  Distance, route and actions of footballers are very similar to distance, route and actions of shoppers.  How many seconds on the ball translates into how many seconds browsing a fixture.  This is not about watching individuals in a big-brother fashion but understanding patterns of shopper behavior and producing tangible insights that benefit brands and retailers.”

The SRI research tool, which delivers the same kind of information to bricks-and-mortar businesses as cookies do to internet sellers, is available in a choice of four core services; Store Scan – entire store research, CAT scan – category level insight, Service Scan – monitors staff interaction and Promo Scan – provides individual promotions monitoring.  Customers already utilising SRI include brands from more than 10 countries including P&G, Diageo and SABMiller and UK retailers including Tesco.

“Existing research techniques tell us what shopper’s buy.” says Charles.  “What we don’t know is how shoppers behave when they are shopping.  What they actually do and just as importantly what they don’t do.  I’d suggest that a retailer would want to know if they were losing £75m of revenue per year due to shoppers abandoning the check-out queue.”Using inconspicuous digital recording equipment, the Group analyses over 500,000 hours of sports and retail video every year.  Group processing centers around the world handle huge quantities of captured data for SRI and harvest quality-controlled, confidential and detailed insight far more quickly than with existing research options.  The outputs which include heat-map imaging are generated in weeks rather than not months.

All SRI data is extracted from real-time and the actual physical volume of store footfall rather than a limited or restricted sample

“SRI operates in the real-world not the sample-research-world.  Consumers behave differently when they are being researched and traditional in-store methods are constrained by the limitations of how many shoppers it is possible to accompany.”  Says Charles.


Twitter @SRIInsight

Background Note to Journalist.

Shopper Retail Insight is a VentureAxis Ltd business.


For additional media information please contact:

Deborah Risbridger, DRA Public Relations.  E.deborah@drapublicrelations.co.uk

 T. 01425 461600   M. 07767 784295

Ends.  3rd June 2013